Juan Pablo Quevedo
Director, Market Research
Juan is the Director of IMAGES USA Market Research, a fully-owned subsidiary of IMAGES USA. He brings more than 25 years of experience studying purchasing behavior and advertising effect. He joins IMAGES USA from Bogotá, Colombia, where his research firm advised Fortune 200 companies operating in Latin America. His experience covers projects in diverse product categories for clients including Bayer, Citibank, Colgate-Palmolive, Frito-Lay, Kimberly-Clark, Microsoft, Pfizer, PepsiCo, Texaco and Wyeth.
He has evaluated over 300 advertising campaigns for television, radio, print, web and direct mail, testing adaptability to different markets, including U.S. Hispanics, Mexico, Brazil, Colombia, Costa Rica, Venezuela and the Andean group of nations. With this marketing perspective, Juan plays an instrumental role in strategy development and idea generation. Before joining IMAGES USA, Juan was Director of Multicultural Studies at Pioneer Marketing/Data Research Services in Atlanta. Juan also received his Psychology degree from the University of the Andes in Bogotá.